CELEBRATING INSPIRATIONAL WOMEN

Joya's Story

Name: Joya
Rider Type: Skier

1. Can you share your personal journey into free riding and what initially inspired you to explore the mountains?

I never planned to become a FreeRider. It wasn’t a grand decision, just a gradual discovery of freedom in every turn. Before I knew it, I was obsessing over  snow reports and avalanche bulletins, constantly scoping the mountain for fresh lines and riding every spare moment in my day, reveling in my cosmic insignificance. That’s just what the mountains do to you.

2. What does International Women's Day mean to you, and how does your passion for the mountains fit into that celebration?

International Women’s Day is a reminder of the strength and determination that drives us. For me, every descent, every steep line, is an act of defiance—a declaration that women belong on the most challenging terrain. It’s about celebrating our passion for adventure and our freedom to choose our own destiny. The mountains allow us to be whoever we want to be.

3. Can you describe a memorable day or moment on the mountain that really captured the spirit of free riding for you?

Nothing beats the pure joy of bouncing through the trees on a bluebird powder day with friends  but, then again, there’s the pure adrenaline rush of a line like the north west face of the Rocher de la Loze which demands respect and where falling is not an option. Overall, I think it’s those moments shared with friends where nature and adrenaline merge that are etched in my memory. They’re the stories we always go back to when we’re reminiscing in the Ski Lodge.

4. Have you encountered any challenges as a woman enjoying free riding, and how have you learned or grown from those experiences?

Everyday in the mountains is a school day. There are times when I’m forced to reckon with self-doubt and fatigue. But overcoming those challenges – learning to trust my decision making, my skills and my gear – has only made me a stronger, more determined rider. But it’s also important to be humble and I learn and grow every time I head out into FreeRide terrain.

5. How has being part of the free riding community, whether locally or through FreeRide Republic, enriched your overall experience in the mountains?

The freeride community is united in a shared passion and respect for the untamed mountain beyond the ski resort. It’s like a secret we have all discovered for ourselves which sets us apart from inbounds riders, but which we can recognise in each other. There’s no elitism or bonkers special handshake – everyone is welcome – but there is an unspoken bond among us. We’ve all pushed ourselves to take that extra turn, to try that steep line, knowing we all share the same relentless love for the mountain.

6. In your view, what unique contributions do recreational free riders bring to the mountain culture, especially for women?

Let’s face it, FreeRide has been dominated by men but, just as they have in downhill, women are making their presence felt. By riding hard and owning every run – from the gentle groomers to the wild, untamed lines – I believe we’re reshaping what it means to be a FreeRider. Our presence on the mountain, especially when we take on challenging terrain shows that FreeRide isn’t just for men, it’s for anyone ready to challenge themselves and live fully. But I also think women riders bring a compassion and respect for the mountain that was missing in the past. It’s not about dominating the mountain, claiming peaks or owning lines, it’s about co-existing with nature, protecting fragile alpine ecosystems and being in harmony with the mountain.

7. What advice would you give to women who are curious about free riding but might feel hesitant to give it a try?

My advice for beginners is to always be curious. Start with the basics, but don’t be afraid to dream big. Build your skills on easier slopes, then gradually work your way into the heart of the mountain. Every expert was once a beginner and all the FreeRiders I’ve ever met, irrespective of gender, have all been happy to share their passion with a curious newbie. When you’re ready, and when the conditions allow, venture the other side of the piste markers and you might just discover a passion you never knew you had.

8. How do you balance the thrill of free riding with the importance of staying safe on the mountain?

I ride hard, but I also respect the mountain. Every run is planned with care – checking conditions, understanding the risks, knowing my limits and communicating with my team-mates. It’s a fine balance between embracing the thrill and keeping safety at the forefront. Preparation and respect for the mountain ensure that each descent is always exhilarating but never reckless.

9. Who or what has been a significant source of support or inspiration on your free riding journey?

I’m not much of a spectator so I’d have to say the mountain is where I seek inspiration. It’s ever-changing landscapes, its raw, untamed beauty. FreeRide is a team sport where we all look out for each other so I’m also inspired by the moments we share together. Earning our turns with another sweaty boot pack to the summit. The quiet moments of reflection before dropping in and the shared celebration of another successful descent. The courage and passion of those I ride with fuel my own. I hope that goes both ways!

10. What does your ideal day on the mountains look like, and what keeps drawing you back to this lifestyle?

Perfection starts at first light on a bluebird powder day. The Lifties have let me and my friends ride up early ahead of opening time (that never happens by the way) and we have the whole mountain to ourselves. It’s an achingly beautiful monochrome landscape with not a single sign of human intervention. We will be laying down first tracks in pristine powder. I look at my friends, they look at me. We all have huge smiles on our faces. And then we launch…